How to Make More Sales By Treating Your Prospects Like Children

how to make more sales

How to Make More Sales Online

(by Treating Your Prospects Like Children)

Yes, you read today’s blog post title correctly.  In today’s blog post (and video below), I want to show you how to make more sales and recruit more reps … both online and offline by using the same persuasion tactics that parents use with their children.

I frequently have people tell me, “I’m just not a salesperson”.  Well … let me ask you a question.  Have you ever convinced somebody to go see a really good movie or to buy a book that you loved and referred?  Or more appropriately for today’s post, have you ever convinced a child to do (or not to do) something that you wanted?  If so, you’re a salesperson.

 What is Sales … Really?

You’ve probably heard this before, but sales is nothing more than the transfer of belief from one person to another.  So if you want to know how to make sales in retail or how to make more sales on facebook or recruit more reps into your network marketing business, stop thinking of it as “selling” and start thinking of it the way that parents persuade their children to do the things they want them to do.

If you have children (or if you know anyone who does), you know that parents are really good salespeople when it comes to their kids.  They “sell” their kids every day on why they should eat their vegetables or why they should do their homework or clean their room.  Those persuasion techniques that you use with kids can be transferred over to the sales process for your product or opportunity and they can be used with your adult prospects too.  Let me give you a few examples …

Example #1 – The Gravel Garden and my 7-year Old Son

Just this past weekend, I took my family on a short weekend getaway to St. Louis.  We went to Six Flags and the Arch and Busch Stadium and a few other things.  Well, one of the things that we did this weekend was that we went to the Missouri Botanical Gardens and one of the things we saw was a gravel garden.  (see the image below …)

gravel garden-800px

As I called my 7-year old son over to take a look, I immediately realized that if I didn’t warn him not to, he was going to jump in the gravel and try to kick the rocks and mess up the lines.  So as I called him over, I said, “Zane, check this out … and Don’t jump in the rocks”.  In other words, I thought ahead preemptively about what my son might do and I took care of this thought before he could think it himself or act on it.  This is the same thing you have to do with your prospects when overcoming objections and it’s one of the first things I recommend you start doing with your prospects if you want to know how to make more sales in your business.  If you can answer a prospects objections before they ever ask them, you’ll be in a much stronger position to close the sale.

Example #2 – Magic House vs. Science Center

On the last day of our little mini vacation, we were trying to decide on whether we wanted to go to the Magic House or to the Science Center.   My son, of course, wanted to go to the Magic House (and what kid wouldn’t … that sounds WAAYYY cooler than Science Center, right?), but my wife and I wanted to take the kids to the Science Center so we needed to “sell” him on our agenda.  Do you want to know how I did it?

All I had to do was tell him that they have a dinosaur exhibit with a dig site at the science center and he was sold.  In other words, I knew my son’s currency and I used it to persuade him to do what I wanted him to do.  I talked to him about things that HE was interested in and not the things that I was interested in.

Most people who want to know how to make more sales talk to their prospects about all of the things that interests them (the features) and not the things that interests the prospects (the benefits).  Think of it this way, do you think I would have been as effective with my son if I told him we should do the science center because it was more educational or because it was closer to our hotel?  NO!  Because those are things that I was interested in and not things that my son (my prospect) was interested in.


The Lesson to Be Learned

So here’s the big takeaway from these two little stories and this is really how to make more sales in your business.  The only way I could read my son’s mind and know his currency is by knowing HIM.  As his dad, I am immersed in his world every single day and I know him as well as he knows himself (if not better).

As you might have guessed, I also happen to be immersed in the world of my target market.  I know how they think.  I know what their biggest pains and fears and desires are.  I know their motivations, etc.  When I know these things, I can talk to them in a way that makes them feel that I know them better than they know themselves.

So if you want to know how to make more sales or recruit more reps or if you want to market your product on the internet, it all starts with immersing yourself in your prospect’s world and getting to know them better than they know themselves.  Only then can you answer their objections before they voice them.  Only then can you know what their currency is and talk to them about the things that THEY are interested in instead of the things that YOU are interested in.

If you’d like 10 Free Headline templates to help you get into your prospects mind and generate 30 to 50 leads every single day on autopilot, download these 10 Free Templates.


Watch Today’s Video

Did you like this post about how to make more sales?  If so, make sure you comment and share …

To your success!

Tyson-053-425px (smiling).jpg

Tyson’s Marketing and Success Blog
Skype: tzahner
Periscope: tysonzahner
Email: tyson [at]

P.S. If you haven’t recruiting anyone (or less than 10 people), you should check out this free “Sponsoring Secrets” Training.

Leave A Response

* Denotes Required Field