Make a Compelling Video
Video Format
- Keep it Short (6-9 minutes so you don’t lose them before the pitch at the end)
- First 15 seconds - Tell them what why they are here (mention keyword)
- Create Curiosity (so they will stay until the end)
- Connect with them (tell your story, empathize with their struggles/problems)
- Pain and Frustration (very powerful emotions)
- Tell a story about someone with the same problem as them
- Explain how to solve that problem
- In the process, blame someone else for their failures
- Give Them Value (99% content and 1% pitch)
- Call to Action