Make a Compelling Video

Video Format

• Keep it Short (6-9 minutes so you don’t lose them before the pitch at the end)
• First 15 seconds - Tell them what why they are here (mention keyword)
• Create Curiosity (so they will stay until the end)
• Connect with them (tell your story, empathize with their struggles/problems)
• Pain and Frustration (very powerful emotions)
• Tell a story about someone with the same problem as them
• Explain how to solve that problem
• In the process, blame someone else for their failures
• Give Them Value (99% content and 1% pitch)
• Call to Action