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  • How to Get Leads Online – LIVE Attraction Marketing Demo

    How to Get Leads Online – LIVE Attraction Marketing Demo

    How to Get Leads Online – LIVE DEMO

    Would you like to know how to get leads online?  Better yet, would you like to see a live demo of me showing you exactly how I generate leads online using attraction marketing.

    The video below actually shows you a real demonstration (with proof) of me getting 60 leads in a single day and making multiple sales online.  And I show you step-by-step exactly how it’s done so you can implement these strategies in your business to get leads online too.

    FYI – The video below shows the results from yesterday’s blog post, just hours after it was posted.  If you want to study yesterday’s blog post to study how I used it to generate leads online, you can check it out here.

    Make sure you watch the entire video because you’re about to discover how that one piece of content generated 60 leads in a matter of less than 6 hours.  It also produced 2 sales and one person interested in joining my network marketing business … and that was just during the first 6 hours (remember this post will stay online forever generating leads and sales for months and years to come).

    Watch This Entire Video to See How to Get Leads Online

    Here are the links to the resources mentioned in the Video above:

    Free 7-Minute Website Setup (Click Here)

    $7 Trial of Elite Marketing Pro (Click Here)

    7-Minute-Website-Setup-Free-Blog-Ad

    Did you like this demonstration of how to get leads using attraction marketing?   If so, make sure you comment below and share this post with your friends …

    To your success!

    Tyson-053-425px (smiling).jpg

    Tyson’s Marketing and Success Blog
    Skype: tzahner
    Periscope: tysonzahner
    Facebook:  https://www.facebook.com/tysonzahnerpage
    Email: tyson [at] marketing-boot-camp.com

    P.S. Free 10 Day Marketing Bootcamp Teaches You How to Attract Your Perfect Prospect on the Internet check out this free “Sponsoring Secrets” Training.

  • Is Your MLM Company or Affiliate Website Setting You Up to Fail?

    Is Your MLM Company or Affiliate Website Setting You Up to Fail?

    MLM Company Website Set You Up to Fail?

    If you are in an MLM company or an affiliate program and you’re relying only on the company website and other resources to help you promote your product and make sales, you may be in for a big surprise!

    The purpose of this blog post (and the short video below) is to help you understand 3 very important reasons why your company website is not designed to make you sales on autopilot!

    I recently sent out a free giveaway to my email subscriber list called “The 7-Minute Website Setup”.  (You can download it for free here if you’d like).  Most people were really appreciative of this free giveaway, but I had a handful of people who emailed me back and said, “I don’t really need my own website.  My mlm company gives me a replicated website and I’m just going to use that”.

    Unfortunately, this is not a good idea so I figured I’d better make a video and a blog post to explain why!

    1:  It’s NOT Branded to You

    who are youYour business is not a your product or your opportunity.  It may be an income stream, but it is not your business.  Your business is YOU.  It’s the the audience you have.  It’s the trust and rapport that you have with people and it’s the way people perceive you (aka – your personal brand).

    If you’re only sending people over to your company website, you’re branding the company and not yourself.    The truth is that people don’t join your business.  They join YOU.  Unfortunately, just having a good product or a good opportunity is not enough to make you successful (otherwise everybody would be killing in your company).

    The way to make selling and recruiting easier and objection-free is for your prospects to perceive you as a person with authority.  When you have your own website that builds your personal brand first, recruiting and selling actually becomes much easier.

     

    2:  Your Company Website is Not Designed to Convert Cold Traffic

    If you don’t believe this statement is true, I dare you to go buy 1000 clicks from Facebook and just send cold traffic straight to your company website and see what happens.  I bet you’d be throwing your money away.  Here’s why … The first rule of marketing is that you have to put the right message in front of the right audience (it’s called message to market match).

    message-market-matchYour company’s products/opportunity probably appeal to a wide range of people and so they have to create a website that tries to appeal to everyone.  But with direct response marketing to cold traffic, if you try to talk to everyone, you end up appealing to no one.

    Let me give you an example of what I’m talking about.  Let’s say you’re in a health and wellness MLM company, for example.  How many different targeted audiences might be interested in what you have to offer?

    Well, you have people who are interested in the business opportunity and then you also have a separate group of people who would be interested in the benefits of the health products.  But each of those groups can even be broken down further.  People interested in making money might include a busy CEO who wants to replace his income so he can spend more time with his family.  On the other hand, it might also include the stay-at-home mom who just wants to make a few extra hundred dollars per month (and everything in between).

    Then, when it comes to the product, you have people who might be interested in losing weight.  Others who want to have more energy.  And another group altogether who is interested in increased athletic performance (and this is just to name a few of the audiences you could target).

    Would you talk to each of these people the same?  No.  Of course not.  You would have a different message for each group that would pre-sell them on your product/company before they ever get to your mlm company website.  In sales and marketing, this is called framing.  You have to put a frame around the offer so that your prospect understands what meaning to take from the events that happen next.

    Your website is the place where can do that … where you can talk to each targeted group separately and pre-frame them BEFORE they ever get to your MLM company website.   (If you want FREE help setting up your own website in less than 7 minutes, be sure to grab this FREE Training)

    7-Minute-Website-Setup-Free-Blog-Ad

    3:  Competition

    Reduce_your_bounce_rateThe third and final reason why you don’t want to rely only on your MLM company or affiliate website is because you have thousands of other distributors and reps who are promoting the exact same thing as you.

    So even if your company website is designed to convert cold traffic into leads and sales, why should somebody buy from YOU over the thousands of other people in your exact same company?  When you have your own website with your own content that you own and control, you set yourself apart from the 99% of lazy affiliates and distributors who just rely on the company materials.

    When your website visitor hits a custom landing page with a message that’s targeted to their specific wants and needs and desires (and it’s a unique page they’ve never seen before), you drastically reduce the bounce rate and have a much higher chance of converting that visitor into a lead (and ultimately a sale).

    Understanding The Mind of Your Website Visitor

    As I wrap up this post, allow me to explain exactly what happens when you send cold traffic straight to your MLM company’s website.  Everyone who lands on your company website is going to fall into one of two categories:  1.  People who have heard of your product/opportunity before and 2. people who have not heard of it before.

    For the people who have heard it, here’s what happens.  They land on your mlm company website, they see the name of the product/company and they say to themselves, “oh this … I already know what this is and I’m not interested”.

    For the people who have not heard of it, 99% of them do NOT browse the company website for information … do you know what they do?  They turn to their good friend Google and they type in “YOUR COMPANY NAME Review”.  And what do they find?

    They either find a really good marketer and they buy from them instead of you or they find some guy in South Dakota who says it’s a scam.  And now, “Scam” is the pre-frame they use to wrap meaning around your product or opportunity because you were too lazy to give them a proper pre-frame of your own before sending them to the company site.

    Bonus Tip!

    Your main objective when marketing online should always be this:  Raise curiosity while simultaneously lowering resistance.  If you try to send cold traffic straight to your company website, not only does it NOT work, you’ve just lowered all curiosity.  You told them exactly what your thing is without them having to go through you at all.  You’ve effectively removed yourself from the sales process completely (and not in a good way).

    So not only is all of the curiosity gone, you’ve also raised a ton of resistance, because they know you’re trying to sell them something (and now their guard is up).

    When you have your own website that builds your personal brand, you have a channel where you can provide value and goodwill to your visitors before you ever ask them for money.  This lowers resistance, positions you as a credible authority and ultimately makes them more receptive to your sales message (which means more leads and sales)

    Video on Why Your MLM Company Website Sucks!

    Did you like this marketing advice?   If so, make sure you comment below and share this post with your friends …

    To your success!

    Tyson-053-425px (smiling).jpg

    Tyson’s Marketing and Success Blog
    Skype: tzahner
    Periscope: tysonzahner
    Facebook:  https://www.facebook.com/tysonzahnerpage
    Email: tyson [at] marketing-boot-camp.com

    P.S. Free 10 Day Marketing Bootcamp Teaches You How to Attract Your Perfect Prospect on the Internet check out this free “Sponsoring Secrets” Training.

  • Marketing Advice from Kung Fu Panda Quotes

    Marketing Advice from Kung Fu Panda Quotes

    Marketing Advice from Kung Fu Panda Quotes

    If you’re looking for some marketing advice or business tips for small business owners and entrepreneurs, look no further than Kung Fu Panda (believe it or not)

    Last night, I took my 8-year old son to the theater to see Kung Fu Panda 3 and there were so many great quotes from the “kung fu world” that can be related directly to business and marketing.  In this blog post, I have 4 marketing lessons that will be very helpful to small business owners and entrepreneurs who are looking for  internet marketing advice.

    Lesson 1:  Before the Movie Even Started

    filmmaker_make_a_movie_trailer-500pxHere we are getting ready to watch an animated movie and guess what types of movies ALL of the other trailers were for … other animated films.  So what’s the lesson?

    Target the right audience if you want to sell more of your product or service.  And who is the best target audience for your business?  It’s people who already have a history of purchasing products that are similar to what you sell.  Hollywood knows that if we’re watching an animated film, we would probably buy tickets to see more animated films in the future.

    This is 100% true and great marketing advice for your business as well.  Target people who have a history of purchasing similar products and services to what you offer and selling will be 1000 times easier.

    Lesson 2:  “Before the battle of the fist, comes the battle of the mind.”

    Master_ShifuThis Kung Fu Panda Quote comes from Master Shifu and it is so appropriate for as business advice for entrepreneurs.  I often see aspiring small business owners focus ONLY on learning new skills.  While skills are certainly important (and necessary), the truth is that the success of an entrepreneur comes from mastering the inner game first.  (here’s another blog post on mindset and how to become an entrepreneur).

    In order to create success, you have to believe that you can succeed (you’re capable of doing it).  That you SHOULD succeed (it’s morally right for you to create success) and that it’s WORTH the work required (you know WHY you’re building your business in the first place and how you want your life to be different when you succeed).  Without knowing these things and conquering the battle of the mind, you’ll quit before you ever find success in your business.

    Lesson 3:  “If you only do what you can do, you will never be more than you are now”

    This is another great quote that Master Shifu says to Kung Fu Panda and boy is it ever great marketing advice too.  I often hear students of mine tell me all the reasons why they CAN’T succeed and why they won’t try new things.  Excuses such as, “I’m no good at technology”.  “I’m not good at sales”.  “This is too hard”.  “I’m so overwhelmed!”  Growth happens when you are outside of your comfort zone.  So when it comes to business tips and marketing advice, if you ever want to be better than you are now, you have to step outside of that comfort zone and try new things.

    Lesson 4:  “I don’t have to turn you into me.  I have to turn you into you!”

    kung-fu-panda-quotesWhether you are the student trying to get better or you’re the teacher trying to build a team, there is a lot of wisdom that can be gained from this Kung Fu Panda quote.  When my students ask me for marketing advice, they often want me to teach them the EXACT same skills that I chose to master for creating success in my business.  Sometimes this is appropriate, but other times it is not.

    We all have different skills and gifts.  The goal of the teacher should be to find out what the student is good at.  What do you enjoy doing?  What would you wake up every morning excited to get out of bed to do.  That is not necessarily the same for me and you.  Therefore, your goal as the student should be to identify your gifts and talents and seek help from the teacher to turn you into the most skilled version of YOU that you can become.

    Marketing Advice Video

    Did you like these business tips and marketing advice?   If so, make sure you comment below and share this post with your friends …

    To your success!

    Tyson-053-425px (smiling).jpg

    Tyson’s Marketing and Success Blog
    Skype: tzahner
    Periscope: tysonzahner
    Facebook:  https://www.facebook.com/tysonzahnerpage
    Email: tyson [at] marketing-boot-camp.com

    P.S. Free 10 Day Marketing Bootcamp Teaches You How to Attract Your Perfect Prospect on the Internet check out this free “Sponsoring Secrets” Training.

  • Ethan Vanderbuilt – Is MLM a Scam?

    Ethan Vanderbuilt – Is MLM a Scam?

    Ethan Vanderbuilt – Scam Buster or Scam Artist?

    Is MLM a Scam?  According to Ethan Vanderbuilt, “All MLM is a Scam”.  Those are his words as you can see from the screen shot that I included in the video below.  So today’s let’s look at the facts.  Just because a company has an MLM compensation structure, does that make it a scam?  Does Ethan Vanderbuilt have a solid argument or does he have an unfair bias against MLM?  As I will show you in today’s post, Ethan has a clear agenda against all MLM (regardless of reputation or results) and he also has ulterior motives which we will discuss as well.

    (you may want to scroll down and watch the Video rebuttal that I recorded for more information – it is much more detailed than even this written blog post)

    Additionally, if you want to know what 6 things to look for when selecting a business opportunity so you can discern what is and what is NOT a scam, feel free to download this free video that reveals the 6 traits you should look for in a solid and legitimate business opportunity.

    “MLM is a Scam” (but Affiliate Marketing is NOT?)

    ethan-all mlm highlighted

    If you don’t know who Ethan Vanderbuilt is, he considers himeself a scam buster.  He does reviews of various companies (mostly network marketing companies) and he gives reasons why he believes they are scams.  The problem is that Ethan has an obvious bias and he has some ulterior motives which I want to expose in today’s post.

    According to Ethan Vanderbuilt – “anything that is MLM (Multi-Level Marketing) is a scam”.  But as you can see in the screen shot above, he goes on to say that affiliate marketing (such as clickbank and amazon affiliate links) are not scams.  That’s interesting because I know many insurance companies that pay out EXACTLY the same way as MLM companies do (agents receive commissions for selling insurance policies, sales managers receive overrides when they help the agents underneath them to create success, branch managers who are at the top of the pyramid shaped comp plan receive over-rides from the sales managers underneath them and the agents that are recruited at the bottom of the pyramid).  Where is Ethan Vanderbuilt’s scam busting video on all of these insurance companies?  They offer great wealth as a possibility to the agents they recruit.  They pay out exactly the same way as MLM companies do.  It must be a scam too (according to Ethan Vanderbuilt’s logic)

    In fact, let’s take a look at another comment from Ethan Vanderbuilt (on another website as shown in the screen shot below) where he indicates that his main criteria for calling something a scam is if the vast majority of people lose money and fail while being offered great wealth, that makes it a scam (once again, why is he not calling insurance companies a scam … most agents don’t succeed.  In fact many of them pay for their own training and their own gas to get to the training which results in “a loss for the vast majority”).

    And herein lies the truth about success (in anything) and the flaws behind Ethan’s logic.

    The truth is that most people in this world will get average results because most people are average.  Most people are not willing to step out of their comfort zone and endure the pain and frustration that is required on the road to success.  Instead, the average person will look at “the odds of success” as if it’s some sort of lottery ticket or as if their success relies on luck just like rolling a pair of dice.  Average people will look at what’s “probable” based on how many other people succeed and fail.  Winners don’t look at what’s probable.  Winners look at what’s POSSIBLE.  Winners will see that 5% of people are making life changing income and they’ll say to themselves, “Why can’t I do it too” while average people will say “Oh 95% of people don’t make money, I probably won’t either.”  Winners know that if somebody else was able to create success, they can do it too if they put in the work to create the life and success of their dreams.  Unfortunately, Ethan Vanderbuilt panders to the weak minded people who are looking for what’s probable.  He panders to the people who want to blame something outside of themselves for their failure so they don’t have to take personal responsibility.

    ethan-vanderbuilt-more (highlighted)

    Affiliate Marketing Success vs. MLM?

    So according to Ethan, MLM is a scam because the vast majority of people suffer losses and don’t succeed, but affiliate marketing is not a scam because … why?  I’m confused here.  Is Ethan Vanderbuilt under the impression that the vast majority of people DO succeed in affiliate marketing?  Even Clickbank would tell you that’s not the case (have a look at the screen shot below from Clickbank’s own website).

    clickbank

    So Ethan Vanderbuilt says that Clickbank is NOT a scam and YET it meets his exact same criteria for why something should be a scam.  (According to Clickbank themselves) The vast majority of people do NOT make money.  Clickbank clearly states that “only a small percentage ever make enough to quit their day job or significantly change their lifestyle”.  What’s interesting is that this article on Clickbank (which you can read for yourself here) goes on to say that the main 3 reasons most people fail is that they lack desire and dedication.  They don’t pick a system and follow it and they don’t make the time to become successful.  That’s funny … those are the exact same reasons why most people fail in MLM and yet according to Ethan Vanderbuilt, it’s the MLM company’s fault when a rep fails at network marketing, but with affiliate marketing it’s not a scam when somebody fails.  Why are Ethan’s rules and scam criteria different for affiliate marketing than they are for MLM?

    What are the Real Motives of Ethan Vanderbuilt?

    The truth is Ethan Vanderbuilt is a marketer (not that there’s anything wrong with that.  I’m a marketer too).  But he’s using what I call the bottom feeder approach.  Allow me to explain.

    The word “scam” is a great marketing word because it gets people’s attention.  Just think about how the news outlets use these kinds of words to get people to tune in and pay attention to the evening broadcast.  This is the same thing Ethan is doing.  Words like “scam” and “scheme” and “fraud” … they all elicit fear.  They grab attention.  And on the internet … these attention grabbing words help to drive traffic which is exactly what Ethan Vanderbuilt is after.  He gets lots of traffic by grabbing people’s attention with this kind of marketing strategy and then he monetizes that traffic by placing YouTube ads in front of his YouTube videos.  He monetizes his website traffic by placing ads all over his website (some of these ads are from network marketers of all people … interesting!)  And by the way, I’m not against Ethan monetizing his traffic.  I just want people to understand that Ethan is not doing this as a selfless act to the world as he would want you to believe.  He’s running a business!  Make no mistakes about it.  And selling advertising space on his website and on his YouTube videso is just one way that Ethan monetizes his traffic.

    Additionally, I don’t know if Ethan still promotes a program called Wealthy Affiliate, but I know for a fact that he did at one time.  That’s interesting.  If somebody buys Wealthy Affiliate and they don’t succeed at selling affiliate products (as Clickbank clearly states is the case), aren’t the vast majority of people suffering a loss? This is Ethan’s very same criteria for calling MLM a scam.  And yet affiliate marketing (which he endorses) is NOT a scam?

    Now just to be clear, I am FOR both affiliate marketing AND MLM.  They are both low risk, low overhead ways for the average person to start a business from home and make a supplemental income.  I’ve been successful with both.  And I know what it takes to succeed in BOTH.  I make multiple 6 figures a year in affiliate marketing and I have built large teams and have residual income streams inside of MLM.  I know what it takes to succeed in both.  But I also know why most people fail and I know what to look for in an opportunity to increase the chances of success (if you want my list of 6 traits to look for, be sure to grab that free video here)

    Do Most People Really Lose Money in MLM?

    According to Ethan Vanderbuilt, most people lose money in MLM which is his main criteria for calling it a scam.  And he backs up these claims by using the income disclosure statements provided on the various company websites.  But here’s 2 very important things that most people don’t realize and what Ethan Vanderbuilt doesn’t seem to take into account about these income disclosure statements.

    #1 – People in MLM are receiving a product for their money

    Is it considered a loss when somebody spends their money and receives a product in return?  No!  That’s not a loss.  That’s a transaction.  If you don’t want the product or you don’t use it, then don’t join the company.  That’s a pretty simple solution.  But don’t blame the company for the fact that you bought a bunch of product that you either didn’t want or didn’t need and then claim that you ‘lost money’.

    Let me give you a better example that might make more sense.  Growing up, I wanted to be a famous musician.  More specifically, I wanted to be a rock star.  My parents spent money on guitars and amplifiers and music lessons and yet I never got a record deal.  I never sold out stadiums and today I don’t make any money doing music at all.  Is music a scam?  It must be a scam because most people who want to get a record deal never do and Ethan Vanderbuilt (based on his other logic) would probably argue that my parent’s ‘lost money’ by purchasing all of those guitars and amps and music lessons.  Of course any person with half a brain would realize that they didn’t LOSE money.  They got a product or a service in exchange for the money that they spent.  If I don’t make a return on that investment, that doesn’t make it a scam.  It just means that I didn’t have what it takes to succeed.

    Why is it any different for MLM?  For heaven’s sake, let’s start putting on our big boy and big girl pants and taking responsibility for our own successes and failures and let’s stop letting these bottom feeders like Ethan Vanderbuilt hand out a scapegoat for so many weak minded people who are simply looking for an excuse to NOT create success in their lives.

    #2 – Many people are reps JUST because they want to get their product for free

    The 2nd thing most people don’t realize about the company income disclosure statements is that many people are NOT doing the business to go full time or quit their jobs or make 6-figures a year.  There are LOTS of people inside of MLM who just want to refer enough other people so that they can get their product for free every month.  They love the product.  They believe in the product.  They use it.   If the company is offering to pay them for sharing it with others, why shouldn’t they get compensated for referring other customers?  Not everyone gets in to MLM to make a full time income and yet ALL of those people who JUST want their product for free every month are required to be included on the income statements for the company (which to the uneducated analyst would look like a loss of income).  All of the people who just want to make a few extra hundred dollars per month to cover some additional expenses in thier life like their utilities or their car payment … they are also included on the income disclosure statements  (which makes it look like most people make very little money in MLM), but people like Ethan Vanderbuilt look at the income disclosures and they don’t take these facts into account.  They make the assumption that most people are “losing money” when they’re not losing money at all.  They’re getting a PRODUCT for their money, and many of them don’t have a desire to make a full time income at all.

    Henry Ford Said it Best

    Henry-Ford-Quote

    Here’s one of my favorite Henry Ford Quotes:  “Whether you think you can or or you think you can’t — you’re right.”  I’m here to tell you that if you’re looking for a reason to NOT succeed in MLM, you will find it and Ethan Vanderbuilt panders to those people who are looking for a reason why they can’t succeed.  But make no mistake, you can do a web search for just about anything and find out that it’s a scam.  Do a search for your religion + the word ‘scam’ and I guarantee that you’ll find somebody who says your religion is a scam.  Do a web search for St. Jude’s Children Hospital + complaints and you’ll find negative things about even the most reputable charities, companies and organizations.  Let’s start thinking for ourselves and let’s start taking responsibility for our own successes and failures.

    Ethan Vanderbuilt Video Rebuttal

    I could go on and on with many more facts to dispute Ethan Vanderbuilt and his misguided opinions.  If you want to hear everything that I have to say on the topic and if you want to take a look at a comment I posted on his website that Ethan Vanderbuilt deleted twice (because he doesn’t want you to see it), be sure to watch this entire video below.

    Did you like this post about Ethan Vanderbuilt?   Do you agree or disagree with me?  Make sure you comment below and share it with other’s who would find it interesting …

    To your success!

    Tyson-053-425px (smiling).jpg

    Tyson’s Marketing and Success Blog
    Skype: tzahner
    Periscope: tysonzahner
    Facebook:  https://www.facebook.com/tysonzahnerpage
    Email: tyson [at] marketing-boot-camp.com

    P.S. If you haven’t recruiting anyone (or less than 10 people), you should check out this free “Sponsoring Secrets” Training.

  • Vemma Shut Down by FTC

    Vemma Shut Down by FTC

    Vemma Shut Down by FTC

    Who should be worried by the Vemma Shut Down?  What Does it mean for the network marketing industry?  What can we learn from it?  How can distributors behave in such a way that they do not raise red flags with the federal trade commission and other governing bodies?  Today’s video covers some of the main reasons why the FTC went after Vemma and how you can look at your own company’s comp plan and your personal marketing strategies to make sure that you are 100% compliant and that you are not in danger of getting in trouble.

    When selecting an MLM company to partner with, compliance is one of the top 6 factors that you must look for.  If you want to know what the other 5 are, feel free to grab this additional free video where I show you the 6 traits to look for in a stable and secure network marketing business.

    Vemma Shut Down Video

    Compliance Item #1

    The first thing you want to look at to make sure a company is compliant (FYI – this is the most obvious red flag for a pyramid scheme) is whether commissions are being paid out for recruiting new members or for actually moving a real and viable product.  I don’t believe that Vemma is guilty of doing this or that this had anything to do with the Vemma shut down, but the FTC has made it very clear that this is the #1 sign of running an illegal pyramid scheme or a scam.

    Compliance Item #2

    vemma shut downThe second item to look for is whether or not people are incentivized to buy more product in order to maintain eligibility for commissions or to earn higher commissions and/or bonuses.  This is often called “Pay to Play” and it seems that for Vemma FTC is cracking down on this one pretty hard.  For example, if your company has a $100 monthly autoship and a $200 monthly autoship and you can earn higher commissions in the comp plan by doing the $200 autoship, this can be a problem according to the FTC lawsuit responsible for the Vemma shut down.  This is definitely one area where many MLM companies are going to have to look closely at their comp plan and commission requirements to make sure they are complaint.  I don’t know if Vemma is guilty on this charge but it seems that there may be some grey area and I believe many companies are going to start examining this practice very closely and altering accordingly.

    I know the company that I’m in changed their plan a few years ago to where you did not have to be a customer at all in order to be a business rep and vise versa, they made it such that you did not have to be a business rep in order to be a customer.  They are 100% completely independent of one another.  In our particular company, you could theoretically reach the top of the comp plan without EVER purchasing or using the product (although it’s unlikely that you would be able to do that since it’s hard to sell something that you don’t own and believe in yourself), but in order to be overly compliant with the federal trade commission, that’s what our company decided to do just to make sure that we were 100% clean and out of danger.

    Compliance Item #3

    Item #3 is income claims and disclosures and this is a BIG one.  In fact, this seems to be one of the biggest reasons why the FTC had Vemma Shut Down.  Once again, I don’t know if Vemma or any of Vemma’s reps are guilty of doing this or how much it contributed to the Vemma Shut down, but I do know for sure that the FTC has a problem with hyped up income claims and telling people that “it’s easy”.  In fact, you should probably remove the word “easy” from your vocabulary when talking about your MLM company.  You can say it’s simple, but no business is easy.  It requires skills and hard work and when you tell people it’s easy, you’re just setting yourself up for them to quit when they find out it’s harder than they thought (plus the FTC hates it).  You also need to make sure that your company has proper income disclosure statements on their website.  According to the FTC, one of the claims they are making in the Vemma Shut Down lawsuit is that they doctored the income disclosure statements to make the numbers look better than they really are so that it looked like more people were making money than actually were.

    What Else to Look for in a Good MLM

    Obviously Compliance is a big factor to consider when selecting an MLM company.  Especially if you want to avoid another Vemma Shut Down (and I’m certain we all do).  But compliance is not the only factor to consider.  There are a total of 6 things I look for when selecting a solid, stable and secure network marketing company where I want to make a long term home and a long term residual income.  If you want to know what those 6 factors are, feel free to download this free video where I show you how to find a company that is likely to be around for a long time and avoid the same fate that Vemma reps recently faced in the Vemma shut down.

    Did you like this post about the Vemma Shut Down and how to be FTC complaint in your own MLM?   If so, make sure you comment below and share this post with your friends …

    To your success!

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    Tyson’s Marketing and Success Blog
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    P.S. If you haven’t recruiting anyone (or less than 10 people), you should check out this free “Sponsoring Secrets” Training.